The partnership will enable Etisalat UAE customers to enjoy Starz Play exclusively across its IPTV and mobile services.
Content aggregator and subsidiary of Etisalat, E-Vision, and OTT platform Starz Play, have announced a five-year content deal.
As per the exclusive agreement, Etisalat eLife customers will be able to access more than 10,000 hours of Hollywood and Bollywood movies, same-time-as-the-US TV shows, documentaries, kids entertainment and dedicated Arabic content ad-free and in HD or 4K quality on TV and mobile devices.
Commenting on the deal, Humaid Sahoo, CEO of E-Vision, said: Enhancing the already existing partnership with Starz Play is the natural evolution to the efforts and partnership that started three years ago. Starz Plays content and service has proven to be an attractive and differentiating service.
The partnership will enable Etisalat UAE customers to enjoy Starz Play exclusively across its IPTV and mobile services.
Etisalat International operations will also be able to offer the Starz Play service, accessing and differentiating its content offering in their respective territories under special terms. E-Vision and STARZ PLAY will work closely to expand its relationship to enhance the offering through exclusive and different synergy opportunities across content and technology areas, the release stated.
Elaborating on the deal, Maaz Sheikh, CEO of Starz Play, said: Our research has shown that more and more consumers in the UAE are watching TV through the eLife TV service. With this strategic partnership, we are bringing together Starz Play with Etisalats Elife service. Etisalat customers can now access their favourite TV shows and the biggest movies on Starz Play with one simple click of a button on their E-life remote control.
From series such as Vikings, which is available on Starz Play at the same time as the US, to Britannia, which details the Roman invasion of Great Britain in 43AD, eLife TV subscribers can now watch Power and Greys Anatomy.
