EBS contracted to provide EPG data for ITV Choice in Asia and MEA

EBS, a major full-service provider of EPG data for platforms and channels worldwide, has been contracted by ITV Choice to supply EPG data listings to platforms in Africa and Asia. Part of ITV, the UK’s largest commercial broadcaster, ITV Choice is the home of big British entertainment, packed with award-winning drama, gameshows, star-filled entertainment and documentaries, available throughout Asia, the Middle East and Africa.

Using its multi-platform, multi-territory, scalable software solution, Pawa, EBS takes all the scheduling information for ITV Choice and restructures it to meet the requirements of each of the individual platforms. This fully integrated data workflow provides the channel with a write-once-publish-many capability.

As well as the EPG data, EBS provides ITV Choice with high-quality programme images across multiple channels and platforms. EBS’ image team ensures that images are rights-approved for appropriate territories enabling ITV Choice to maintain editorial control with images associated with its brand.

Keith Bedford, Managing Director, EBS adds: “Whether content is discovered via a recommendation engine, onscreen guide or simple search, quality programme information is crucial. ITV Choice is a major addition to the television schedule in Asia, Africa and the Middle East and we’re very pleased to have been selected to provide multi-platform, EPG data services.”