The European Broadcasting Union (EBU) and Asia Satellite Telecommunications Co. Ltd. (AsiaSat) are broadcasting the FIRST UHD live sports event via satellite to the Asia-Pacific on AsiaSat 4. This is the first ever live UHD telecast of a major European football competition match in the Asia Pacific, following the live UHD transmission of some of the World Cup matches, […]
The European Broadcasting Union (EBU) and Asia Satellite Telecommunications Co. Ltd. (AsiaSat) are broadcasting the FIRST UHD live sports event via satellite to the Asia-Pacific on AsiaSat 4.
This is the first ever live UHD telecast of a major European football competition match in the
Asia Pacific, following the live UHD transmission of some of the World Cup matches,
enabled by the EBU and AsiaSat in 2014.
Graham Warren, Director of Network at the EBU, commented: AsiaSat satellites are a key component of the EBUs network to deliver live transmission of
sports and news events for our clients. Our partnership with AsiaSat to facilitate this live UHD
transmission signals the beginning of more live UHD sport events for the Asia-Pacific TV
viewers.
We are very excited to bring this important match live in UHD to soccer fans in Asia. Our longterm
partnership with the EBU who is at the forefront of the technology for global live sports
content delivery is committed to bringing a superior viewing experience to our audience. This is
an extension of the work we have been doing at our UHD Lab. I believe Asia is ready for UHD!
added Sabrina Cubbon, Vice President, Marketing and Global Accounts of AsiaSat.
