Egyptian Radio and TV Union, Prodea Systems, Eng. Osama El Sheikh, ERTU, BroadcastPro Middle East, Vijaya Cherian
Egyptian Radio & Television Union has partnered with Prodea Systems to address the growing demand for digital content and applications in the country. The state broadcaster will use Prodea Systems’ open platform to provide a host of multimedia services ranging from video-on-demand, internet radio and digital music, to video conferencing and popular social networking applications (including Twitter and Facebook).
Eng. Osama El Sheikh, president of ERTU called the platform “one of the most advanced solutions”.
"Prodea’s technology will provide not only premium on demand entertainment, but also a host of advanced services that will be launched in Egypt for the first time,” he stated.
The Prodea Systems platform provides a turn-key, white label solution for traditional and alternative service providers who require continuous and timely delivery of new services to their subscribers over an existing broadband infrastructure. The open platform enables carrier-grade services to be delivered directly to a variety of fixed appliances in the home or automobile, as well as mobile lifestyle devices including smart phones, portable media players or laptops.
This means consumers can utilise any broadband connection to download apps that can be accessed from devices such as a TV, PC, Mobile, iPad, or iPhone. By integrating the solution with an online app store, consumers can continually grow their suite of applications and enhance their digital home experience.
Hamid Ansari, president and co-founder of Prodea Systems added: “We are honored that ERTU has selected us to be a partner in the digital transformation of the country’s broadcasting and content distribution efforts. Egypt is one of the region’s leading internet markets in terms of user growth, services offered and price competitiveness. This makes Egypt a central part of our mission to aggressively seed the market with our intelligent home hub, in order to deliver a unified digital home solution throughout the region and enrich people’s lives.”
