Alaraby TV aims to redefine news presentation with a modern and digital-friendly look.
Relocating its headquarter to Lusail, Qatar from London, UK, and with state-of-the-art studios newly built, Alaraby TV has selected Eloisa Studio to rebrand its main channel.
Using the Alaraby logo as the starting point, Eloisa Studio created a flexible, modular channel system based on apps for the news channel.
Television branding specialists, Eloisa Studio has been launching and rebranding tv networks worldwide since 2004.
Alaraby TV is a global news channel with broadcast centres and bureaus located across the world.
In a statement, Eloisa said: ” The goal was to be at the forefront of creativity and branding for an international and regional news channel, and to cater to a young audience, redefining news presentation with a modern and digital-friendly look.
“The circle is the starting point of the brand. It’s the focal point that organises information, a navigational device that guides the eye, a marker that helps us identify where we are and where we are heading. Used for icons, buttons, and arrows, it is omnipresent on the On-Air Package. Other graphic elements like buttons, bars and boxes all have rounded corners, following the shape of the circle.
“The result is a clean and friendly look, for a channel that links with its young viewers. A news TV channel for the 21st century, with a global spirit & a digital mind.”
