The theatre in Al Andalus Mall in Jeddah, KSA, hosts 142 seats boosted by Flexound Augmented Audio and opens on December 17th, 2020, with the premiere of Wonder Woman 2.
Empire Cinemas has opened a premium cinema in Saudi Arabia with Flexound Augmented Audio. The technology offers a superior immersive experience compared to in-home entertainment.
The theatre in Al Andalus Mall in Jeddah, KSA, hosts 142 seats boosted by Flexound Augmented Audio and opens on December 17th, 2020, with the premiere of Wonder Woman 2.
Flexound Augmented Audio adds the sensation of touch to sound. It offers equal sound quality in every seat independent of the seat location. It improves the clarity of dialogue and low frequencies as well as allows the moviegoer to feel the sound.
“Empire Cinemas is proud to be the first cinema operator in the region to have installed augmented audio technology seats through its association with Flexound Augmented Audio, the leader in its field,” commented Gino Haddad, CEO of Empire Cinemas.
“The East Asian cinema market indicates that audiences want to return to the big screens. We give the cinema operators a high-value competitive audio advantage over the in-home-entertainment, helping the industry to recover,” Flexound Head of Seated Entertainment, Jessica Wang-Kärnä added.
The technology requires no wearable accessories. It complements all current sound systems without interference. No remix or recoding of the content is needed and thus cinema operators can enhance with Flexound any films, e-sports or live events.
“Escapism and extraordinary experiences are what we need during these challenging times, and Flexound cinema experience is just the right answer,” commented Flexound Chief of Cinema, Mika Oesch.
The seats for Empire Cinemas Andalus project have been supplied by Ferco International Seating, which has Flexound certification for four of its seat models.
