The new AWSN channel will offer a comprehensive range of sports content, including live matches, highlights, and exclusive shows for sports like football, basketball, tennis, cricket, and others.
Evision, the media and entertainment arm of e&, has launched the All Women’s Sports Network (AWSN). Aiming to promote women’s sports, the channel will showcase an extensive range of women’s sporting events, on TV by e& and Starz On – its free ad-supported streaming platform. AWSN has been formed in collaboration with local distributor Magmedia, and international streaming company, JungoTV.
AWSN is an international channel that features a diverse offering of live women’s sports, reflecting the network’s belief that female athletes deserve to be seen, and every sport deserves recognition. The free ad-supported streaming platform from evision and AWSN aims to further elevate the visibility and accessibility of women’s sports in the region.
The network was created by Emmy, Grammy, Oscar and Tony award winner, producer, and advocate for equality Whoopi Goldberg and JungoTV. AWSN is a significant milestone in the evolution of women’s sports in the region, and it is poised to become a leading destination for fans of women’s athletics.
Commenting on the launch of AWSN, Sunil Joy, Head of Content, evision, said, “Women’s sports are inherently captivating and rich with talent. At evision, we recognise that the key to elevating the engagement levels lies in enhancing visibility and we are dedicated to bridging this visibility gap by offering a diverse array of women’s sports across the multiple platforms we operate. By partnering with AWSN, we aim to expand the reach of women’s sports and inspire a new generation of fans in MENA.
The new AWSN channel will offer a comprehensive range of sports content, including live matches, highlights, and exclusive shows for sports like football, basketball, tennis, cricket, and others. The channel will also feature original programming such as documentaries, interviews, and analysis, providing in-depth coverage of women’s sports.
Magnus Simons, AWSN spokesperson in the MENA region and owner of local distributor Magmedia International said: “The launch of AWSN aligns with the growing trend of increased media coverage and viewership for women’s sports. According to recent studies, the percentage of coverage dedicated to women’s sports has increased significantly, driven by the growth of streaming and social media. This suggests a growing demand for women’s sports content, and evision’s AWSN is well-positioned to capitalise on this trend.
Evision has also made significant strides in promoting women’s cricket by offering free broadcasts of major events such as the WPL and the ICC Women’s T20 World Cup on TV by e& and Starz On. This strategic move has led to increased viewership and fan engagement, particularly among diverse demographics. By providing dedicated coverage and highlighting female athletes, evision is actively working towards a more equitable and inclusive sports landscape.
