Euronews will be the first and only international news channel available on the streaming platform.
Euronews, Europe’s international news media, has partnered with the Arabic streaming platform, Shahid, to offer impartial international news to the streaming company’s growing platform of news and entertainment content on demand, reaching a new audience of millions across the Middle East and North Africa (MENA). Euronews is reportedly the first and only international non-Arab media to provide a news channel within the Shahid viewing platform.
Shahid is part of MBC Group and provides content suited to the demands of Arab viewers worldwide. A dual service of ad-free subscription viewing (SVOD) will run in tandem alongside advertisement-based video-on-demand (AVOD).
Euronews has provided unbiased views on global events that have shaped the world of today since 1993. Its programmes are trusted by global audiences and are available in more than 400m households in some 160 nations. These include 68% of homes in the European Union and the UK, extending its global reach to more than 145m people each month.
This is the first agreement made between the two media groups.
Commenting on the deal, Maxime Carboni, Director of Worldwide Distribution at Euronews, said: “As a trusted source of news, this new partnership between Euronews and Shahid will give its subscribers a reliable view of events happening globally, as well as insights of external perspectives on the Arab world. In a world of increasing disinformation, the continued development of digital distribution with premium partners like Shahid is fundamental for Euronews to strengthen its leading position towards new audiences.”
Natasha Matos-Hemingway, Chief Commercial and Marketing Officer (CCMO) at Shahid, added: “At Shahid, we continuously strive to provide the very best in news, entertainment, and other programming, and therefore we are delighted to welcome Euronews to our platform, where subscribers in MENA and the rest of the world will be able to access up-to-the-minute trusted impartial international news. Being the first and only international non-Arabic language media source on Shahid will allow viewers to access news content in several languages, including English and French.”
