Through the collaboration, both companies will explore ways to monetise digital content.
For the video streaming of their Sport Digital Platform, Eurovision Sport, part of the European Broadcasting Union (EBU), will use Ad Insertion Platform’s SSAI solution, CDN distribution, and ad sales.
Ad Insertion Platform (AIP) is the provider of ad insertion and monetisation solutions for broadcast and OTT environments.
Through the Sport Digital Platform – where the sports federation, broadcasters, and social platforms work together – Eurovision Sport aims to ensure that sport gains maximum exposure to new audiences worldwide to complement the coverage of EBU Members.
The collaboration will see both companies exploring monetisation opportunities on digital content, unleashing an opportunity for marketers globally. AIP has partnered with major SSP networks to create a new Ad Sales house unit that has been designed to “unleash” new video advertising opportunities while orchestrating and managing the programmatic ad sales process.
Speaking about the agreement, Laurent Potesta, CEO of Ad Insertion Platform, said: “We are thrilled to implement our innovative solutions with Eurovision Sport. Live sports streaming is a huge revenue opportunity for content providers, but we also know that sports federations have complex ecosystems with multiple stakeholders – not only broadcasters and fans, but also athletes, clubs, and sponsors. With our end-to-end solutions and services, we can simplify the integration, allowing marketers and buyers to reach an untapped audience while broadcasters can grow revenue.”
Jean-Baptiste Casta, Eurovision Sport’s Head of Strategy & Business Operations, added: “The EBU’s Sport Digital Platform aims to support our members’ coverage by offering complementary exploitation of the content we jointly owned. We believe we have a unique opportunity to provide more content to sports fans on a free-to-all basis and therefore both maximise the reach of sports and develop new ways to reach audiences. We are delighted to explore this new field with the Ad Insertion Platform. AIP’s technologies provide relevant ad insertions directly within video content, giving advertisers ad placement formats to deliver brand messages in a privacy-safe way. Together, we are looking at bringing ad monetisation to a whole new level in 2023 to support our projects across a range of events and countries.”
AIP has also provided their comprehensive Content Delivery Network (CDN) to optimise the delivery of All Athletics live sports streaming content. Using their flexible and scalable CDN solution, Eurovision Sport can deliver live All Athletics content on every screen, with a superior quality of experience (QoE) for fans, members and stakeholders while reducing video streaming costs.
