Eutelsat Communications and Globecast, the solutions provider for media, have renewed capacity on a multi-year basis at the Hotbird video position. Building on the longstanding relationship between the two companies, the agreement will reportedly stimulate growth at the leading pole for satellite TV in Europe, Western Russia and the Middle East. Furthermore, it will accelerate, […]
Eutelsat Communications and Globecast, the solutions provider for media, have renewed capacity on a multi-year basis at the Hotbird video position.
Building on the longstanding relationship between the two companies, the agreement will reportedly stimulate growth at the leading pole for satellite TV in Europe, Western Russia and the Middle East. Furthermore, it will accelerate, according to the official release, the transition to High Definition for channels broadcasting within the footprint of Eutelsats video hub.
Within the framework of the agreement, Globecast has signed the first contract for HD delivery of Turkish TRT World from the Hotbird neighbourhood. TRT World belongs to TRT Group, Turkeys national public broadcaster. Launched in November 2016 and featuring an exclusively English-speaking line-up, the international news channel is leveraging Hotbird distribution capabilities to reach satellite homes in Europe, Western Russia and the Middle East. In the Hotbird neighbourhood one channel in four (275 channels) is now in High Definition and HD has grown by an estimated 30% over 12 months.
On the usage of Hotbirds capacity, Philippe Bernard, CEO at Globecast commented: ” Satellite distribution is one of our core strengths, and were excited to be able to grow sales and usage of Hotbirds capacity through this deal whilst delivering high quality HD content for TRT World.
Michel Azibert, Eutelsats Chief Commercial and Development Officer, added: The agreement between Globecast and TRT World further anchors Hotbird as a benchmark video hub featuring extensive reach and delivering 1,000 channels in more than 30 languages.
