With the new partnership, Evergent and Irdeto will offer subscription service providers easy-to-deploy solutions.
Evergent and Irdeto have announced collaboration, merging Evergent’s subscription and customer management solutions with Irdeto’s video streaming security and management tools. The new partnership will enable OTT streaming providers to bring innovative, custom use cases to market, taking advantage of the rapidly growing market for subscription-based services.
According to research from Statista, the global market for OTT video is expected to grow over the next five years at a CAGR of 10%. OTT streaming video providers must compete for their position in this growing market by offering customer-friendly packages and experiences. The new partnership between Evergent and Irdeto will provide these companies with solutions for tailored customer offerings, allowing streaming providers to quickly bundle different offers and services and bring them to market.
Vijay Sajja, Founder and CEO of Evergent, said: “Speed and flexibility are key to surviving and thriving in our current economic climate. With our partnership with Irdeto, we’ve found a company with common goals and values. The combination of our unique product offerings will make it possible for our OTT customers to design the services and bundles that will help them to acquire and maintain loyal subscribers. The subscription services market can count on Evergent and Irdeto for speed, flexibility and reliability.”
The new partnership will bring together easy-to-deploy solutions for subscription service providers from Evergent and Irdeto. Evergent’s suite of flexible monetisation and customer experience solutions make it possible for OTT streaming video and other service providers to quickly plan, evaluate and implement new business strategies.
Pay-TV operators embarking on a super-aggregation strategy (broadcast combined with OTT) can leverage Irdeto’s cybersecurity solutions to offer the fastest and most flexible and secure way to deploy a hybrid (or pure OTT) service on an Android TV or RDK set-top box.
Doug Lowther, CEO at Irdeto, added: “The synergy between Irdeto’s secure video streaming solutions and Evergent’s customer management tools will make a substantial difference for streaming video providers and other subscription-based videos. No other solution offers the same breadth of functionality and ease of use. We look forward to developing this partnership and providing additional value to our customers in the months to come.”
