The new channel will target Tamil, Malayalam and Telugu-speaking communities subscribing to the basic tier of the eLife platform.
Evision and Simply South, the online streaming platform with South Indian content, have launched Emasala Simply South, the first ever trilingual movie channel in the UAE.
The channel is owned and operated by evision, the media & entertainment arm of e& life. It will showcase the latest movies in three languages – Tamil, Malayalam and Telugu – as early as four weeks from the theatrical release.
With the launch of Emasala Simply South, evision aims to make the channel the new home of South Indian movies. In addition to Emasala Simply South, it has a flagship channel (CH No 666), which features Hindi movies.
Commenting on the partnership, Olivier Bramly, CEO of evision, said: “evision is all about bringing the best in entertainment to the region, and we are very proud to be launching this new South Indian channel catering to the huge appetite for Indian content with the large population from the subcontinent in the Middle East and UAE.
“Currently, a large subscriber base of eLife TV in the UAE is from the Indian subcontinent, and the vast majority of those are from the South of India, mainly watching Malayalam, Tamil, Telugu and Kannada content. The partnership with Simply South will give our viewers a flavour of the best and latest content from the greatest in the film industry. This is in line with our commitment to elevating the customer experience so that our viewers have the best content to watch anytime and anywhere.”
Anish Wadhwa, Founder of Simply South, added: “We are honoured to collaborate with evision and bring unparalleled entertainment to the Indian diaspora. With its colossal offering of the latest films, we are confident that Emasala Simply South will revolutionise the at-home movie watching experience for all its viewers.”
The channel will focus on Tamil movies five days a week, with Malayalam on Saturdays and Telugu on Tuesdays. Emasala Simply South is a part of evision’s fully owned channel portfolio, which currently includes emasala, Criclife 1, Criclife 2, CricLife Max and ejunior.
Emasala Simply South is available on Channel 667 on eLife TV.
