Excel Entertainment, an Indian film production house, has formed a joint venture with the Dubai-based Riva Group. Farhan Akhtar, Ritesh Sidhwani and Riva Group Chairman Paul Roy have collaborated to form Excel Media, a company dedicated to the creation of world-class original content across multiple platforms from television and web to gaming. Excel Entertainments existing […]
Excel Entertainment, an Indian film production house, has formed a joint venture with the Dubai-based Riva Group.
Farhan Akhtar, Ritesh Sidhwani and Riva Group Chairman Paul Roy have collaborated to form Excel Media, a company dedicated to the creation of world-class original content across multiple platforms from television and web to gaming. Excel Entertainments existing media library will also be exploited across various digital media.
They were on hand to launch the companys first Mobile Game Fukrey: Rooftop Runner at a star-studded event in Mumbai this afternoon that was attended by the stars of the movie including Pulkit Samrat who plays the lead character Hunny, Varun Sharma who plays Choocha, Manjot Singh who plays Lali , Ali Fazal who plays Zafar and Richa Chadda who plays Bholi Punjaban.
Based on this summers light comedy and sleeper hit, Fukrey: Rooftop Runner is an action/adventure game that depicts the misadventures of four slackers (Fukrey) willing to get their hands on big money to achieve their dreams. Keeping the irreverent and quirky tone of the movie, the objective as a player is to collect as many Rupex as possible.
Fukrey: Rooftop Runner is now available on Android smartphones and tablets and will soon be available on iOS devices and Facebook.
We are excited at the prospect of expanding our global reach with this collaboration with Excel Entertainment, which is in my opinion the best film studio in India. We look forward to working with them and using our in-house knowledge and expertise to create ground-breaking content said Paul Roy.
“At Excel Entertainment, we’ve sought to create contemporary cinema in India by striving to inherently understand the wants of today’s audience. With this similar philosophy in mind, we are excited at the prospect of entering the world of gaming and animation with Excel Media. Partnering with Riva’s dedicated and expert team is certainly going to be an asset,” said Farhan Akhtar.
“With Excel media, we are now venturing into the digital market. It is a very exciting time for us, as we look forward to developing webisodes, animation content & games,” said Ritesh Sidhwani.
