The social network has also introduced new ways for video-makers to create and earn money with Reels.
Facebook has launched its short video feature Reels globally, its owner Meta Platforms said, in a move to expand its fastest-growing content format.
Meta launched Reels on Instagram in 2020 and on Facebook in 2021.
Reels had already been available in the US and elsewhere, but will now expand to a total of 150 countries and be more prominently featured on the Facebook and Instagram apps.
Facebook Reels will include remix functionality to encourage trend engagement, while creators will also be able to post Facebook Reels up to 60 seconds in length, in line with Instagram’s Reels extension launched last July. Users will also be able to share publicly posted Reels to their Stories, adding even more engagement potential.
Meta said it will be adding new video clipping tools in the coming months “that will make it easier for creators who publish live or long-form, recorded videos to test different formats.”
It will also add more monetisation adverts to Facebook Reels. There’ll be two new formats: banner ads that appear “as a semi-transparent overlay at the bottom of a Facebook Reel” and static sticker ads “that can be placed by a creator anywhere within their reel.” The company will also be giving creators in “nearly all countries where in-stream ads are available” access to its automatic ad-placement programme and rolling out paid Stars (a way for fans to directly donate to creators).
In a blog post, Meta wrote: “We’re creating a variety of opportunities for creators to earn money for their reels. Our Reels Play bonus programme, part of our $1bn creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels. These bonuses have helped creators like Jason the Great fund their reel’s creation and better understand what types of content work on Facebook. In the coming months, we’ll expand the bonus programme to more countries, so more creators can get rewarded for creating reels that their communities love.
“We’re also launching brand suitability controls, including Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner and Sticker Ads in Facebook Reels in every region they are available, giving advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign. Additionally, we’ve been testing full-screen and immersive ads in between Facebook Reels since October of last year, and will roll them out to more places around the world over the coming months. Just like with organic content on Facebook, people can comment, like, view, save, share and skip them.”
