The refreshed app now features Fatafeat’s live TV feed, in addition to thousands of hours of original Fatafeat content.
Arabic cooking channel, Fatafeat, has announced the relaunch of its world-first Arabic cooking course app, Genius Kitchen, into an updated version of the platform – the Fatafeat App.
Following the success of the mobile application in its first year and building upon Fatafeat’s mission of making the brand more accessible to everyone, the reinvigorated application hosts a roster of content.
Notably, Fatafeat’s live television feed for the channel will now be available within the Fatafeat App, airing at the same minute as content is being aired on linear TV. Representing a significant shift in consumer access for the brand, this is the first time in the brand’s history that the channel has been made available for users in this format.
Speaking about the relaunch, Henry Windridge, Senior Director: Marketing, Digital and Creative at Discovery Inc., said: “The rebrand of the Fatafeat App is a momentous occasion for our home-grown Fatafeat brand. Borne for the people of the region, Fatafeat continues to delight viewers, now in more places, on more devices, and in more formats than ever before.”
The Fatafeat App, now available across the GCC, Jordan and Egypt, also houses a variety of content tailored to the mobile-user, including 20 cooking courses hosted by the region’s chefs, 10,000+ recipes, 2,000+ ‘hands & pans’ videos, technical episodes to aid in improving kitchen skills, as well as 300+ hours of some of Fatafeat’s programmes hosted in a binge-able content library. People will also be able to access Fatafeat shows from years gone by through the ‘Fatafeat Classics’ section of the app, which boasts 500+ episodes of vintage content.
In the lead up to the Holy Month, three new cooking shows will premier on the app, including the third season of Matbakh Manal Alalem, with Chef Manal Alalem, the second season of Doug Min Yaddi with Chef Assia Othman, as well as Ibn El Bahhar with Chef Marwan Sardouk.
A variety of engaging Ramadan-tailored content will also be added to the app’s premium subscription package with five ‘hands & pans’ and ‘how-to’ videos uploaded each week, in addition to two new ten-lesson cooking courses hosted by Fatafeat’s Chef Souha Abdallah and Assia Othman. Another feature that’ll also be available, is the daily meal plan. Taking the form of a calendar, the plan provides a daily dose of recipe inspiration every day throughout Ramadan.
Following a one-month free trial period, the content will be available for AED14.99 ($4.08) per month, or AED99.99 ($27.22) annually.
