beIN Media Group and Discovery Communications have confirmed that Fatafeat will no longer be available as a free-to-air service. The channel will be available in HD only on beIN from April 1. The two companies formalised their recently announced partnership at a signing ceremony in Qatar today. The deal was inked by Yousef Al-Obaidly, Deputy […]
beIN Media Group and Discovery Communications have confirmed that Fatafeat will no longer be available as a free-to-air service. The channel will be available in HD only on beIN from April 1. The two companies formalised their recently announced partnership at a signing ceremony in Qatar today. The deal was inked by Yousef Al-Obaidly, Deputy CEO of beIN Media Group and JB Perrette, President of Discovery Networks International.
According to the deal, Fatafeat, DTX HD and Animal Planet HD will launch on the beIN platform on April 1. Discovery Kids HD, Dlife HD and DMAX HD will launch later in the year on the platform.
Commenting on this occasion, Yousef Al-Obaidly said: Discovery Communications is the leader in global entertainment and beIN is the regions number 1 pay TV platform. So it is natural that both of our companies are now entering into a strategic partnership which will enable beIN to access premium Discovery content and will provide larger market reach in MENA to Discovery. This partnership will further consolidate beINs position as the premium holistic entertainment platform for the whole family.
JB Perrette added: With an unmatched global reach, universally loved brands and a diversified content portfolio, partnerships such as the one we celebrate today are the perfect opportunity to expand our presence in the important MENA Region, and provide new opportunities for distribution partners like beIN, as well as advertisers, and most importantly, audiences.
beIN is expecting to make significant inroads into the MENA market in 2016 on the back of its aggressive investment into content, technology, customer service and marketing.
