This strategic expansion highlights Fauna's commitment to providing children's entertainment across various platforms.
Fauna Entertainment, a major player in kids’ media content, has announced its latest venture – the extension of the LooLoo Kids brand into the Middle East, facilitated by its local partner Markettcom. Building on a partnership with MoraTV, this expansion follows a successful collaboration between Fauna and MoraTV in Turkey and the Balkans in 2023, involving content distribution and Licensing & Merchandising (L&M) deals.
LooLoo Kids, a global YouTube phenomenon boasting more than 100m subscribers, stands as one of the platform’s most sought-after and subscribed children’s channels worldwide. The new venture introduces a range of LooLoo Kids-branded Fast-Moving Consumer Goods (FMCGs), featuring beverages and candy toys tailored for the Middle Eastern market in collaboration with licensee Sweetbox.
A key aspect of LooLoo Kids’ global success lies in its content being available in more than 20 languages. This linguistic diversity ensures that children worldwide can enjoy, learn, and connect with beloved animated characters and catchy songs in their native language, enriching their educational and entertainment experience.
This strategic expansion underscores Fauna’s steadfast commitment to delivering outstanding children’s entertainment across various platforms. Drawing on its proficiency in content distribution, licensing and merchandising, and YouTube channel management, Fauna extends the global reach of its brands to diverse outlets, connecting with its audience on a broader scale.
