Sama Mohseni and her team will be heading Fauna Entertainment's expansion efforts in the Middle East, ensuring the acquisition and management of new channels in the region.
Fauna Entertainment, a major player in kids’ media content, has announced the expansion of its YouTube Management services into the Arabic-speaking market, aiming to broaden its footprint in the Middle East. This strategic move underscores Fauna’s commitment to growing and enhancing the exposure of high-quality content and intellectual properties (IPs) across various platforms.
As part of this expansion, Fauna will leverage its successful partnerships with well-known YouTube channels in Turkey, such as LooLoo Kids, True and the Rainbow Kingdom, Kitoons/Cry Babies, and many others. These partnerships have already demonstrated Fauna’s expertise in managing, optimising, and growing YouTube channels, ensuring high engagement and viewer satisfaction.
Speaking about the expansion plan, Emre AKSOY, CBO at Fauna Entertainment, said: “We are thrilled to extend our YouTube Management services to the Arabic-speaking market. The Middle East is a vibrant region with a rapidly growing digital audience. We look forward to collaborating with new partners and bringing high-quality, engaging content to viewers in this region.”
Leading Fauna Entertainment’s expansion efforts in the Middle East is Sama Mohseni and her team. Sama will oversee the acquisition and management of new channels in the region, driving the growth of Arabic YouTube channels under Fauna’s management. With extensive experience working with notable entities such as Vice Arabia, OSN, Bloomberg Arabic (Asharq News), Huawei Middle East, 21st Century Fox, and MOBY Group, Sama and her team will bring invaluable expertise to Fauna.
Sama added: “I am excited to lead Fauna Entertainment’s expansion in the Middle East and drive the growth of our Arabic YouTube channels. Our team’s deep understanding of the region’s digital media landscape, coupled with Fauna’s proven success in YouTube channel management, positions us perfectly to deliver engaging, localised content that resonates with Arabic-speaking audiences.”
Fauna Entertainment’s YouTube Management services include content strategy, channel optimisation, audience development, and monetisation. By expanding these services into the Middle East, Fauna aims to support content creators and brands in reaching their target audiences more effectively, fostering stronger connections and driving growth.
