Dubai producer taps NanoTech to prepare and deliver film in 4K

Dubai-based content producer Global New Age Media (GNAM) has entered into an agreement with US-based NanoTech Entertainment’s 4K Studios to convert its sci-fi thriller Mantera (Man Transformable Exo-Robotic Armour) to 4K Ultra HD. The deal includes a global distribution agreement that will see NanoTech distribute the film with UltraFlix, NanoTech’s streaming 4K Ultra HD service.

UltraFlix will deliver the film at four times the resolution of full HD on a variety of devices including NanoTech’s Nuvola NP-1 4K Ultra HD streaming media player.

Nuvola NP-1, which debuted at the International CES show this month, is powered by the NVIDIA Tegra 4 and can stream 4K UltraHD movies such as the Mantera film. The NP-1 can also stream videos in HD, SD and 3D formats as well as 4K.  With streaming capabilities, users don’t have to wait for downloads or use up the capacity of their drives to store large files.

First released in 2012, Mantera was filmed in Dubai, Moscow and Kuala Lumpur, giving it broad international appeal. The action-packed film combines CGI (computer-generated imagery) and live action to tell the story of a brave young man who saves Mantera from falling into the wrong hands.

“By working with 4K Studios to convert Mantera to 4K Ultra HD, we’re providing viewers with a new, more exciting entertainment experience,” Fayez Sabbagh, Chairman of GNAM said.

“Mantera combines CGI and live action; and when we saw a preview of the film that was converted to 4K, the results were amazing. There’s just no comparison between CGI HD and CGI Ultra HD.”

Alexander “LX” Rudis, Vice President of Development at NanoTech Vice President of Development, agreed and explained why 4K Studio’s conversion process doesn’t just involve up-scaling.

“Upscaled content is muddy and full of artifacts. It’s just not acceptable for consumers who pay for and expect the true 4K resolution experience.”