In partnership with Watch IT, this collaboration has unveiled more than nine soundtracks this month, showcasing series intro tracks (Titrat) and songs from the popular Ramadan 2024 series.
Sony Music Middle East has announced a strategic collaboration with United Media Services (UMS), one of the MENA region’s major media entities, to promote music content during Ramadan 2024.
In collaboration with Watch IT, a video-on-demand platform, this partnership will debut over nine soundtracks this month, featuring series intro tracks (Titrat) and songs from the popular Ramadan 2024 series. The lineup showcases a diverse array of renowned artists and genres, ensuring an enriching musical journey for audiences across the region.
Among the series intro tracks are Serr Elahy by Hamza Namira, Mekhabeyalna eih ya Donia by Tarek El Sheikh & Massar Egbary from Masar Egbari, Embratoryet Meem by Medhat Saleh, Ibn abouh by Ahmed Shebah from Haa’ Arab, Gowah el Gohour by Wael el Fashny from Beit El Refa’ae, and tracks from the series Yehia and Konouz 3. Additionally, songs featured within the series include Etneen b Makam Malayeen by Essam Sasa from Masar Egbary and Robaa’yat El Ma’alem by Abdel Basset Hamouda from El Ma’alem.
Rami Mohsen, Managing Director of Sony Music Middle East, said: “We’re thrilled to team up with UMS and Watch IT as this signifies the start of even more momentous collaborations in the Arab music scene. Egypt holds a top priority for Sony Music Middle East as we focus on nurturing the incredible talent surrounding us, and Ramadan is a time for unity and sharing stories through these special series.”
Amr El Feki, CEO of United Media Services (UMS), added: “At UMS, we’re thrilled to join forces with Sony Music Middle East for this Ramadan. Sony Music’s unparalleled roster of established and rising Arab artists is a perfect complement to UMS’ extensive media reach. This partnership allows us to elevate the Ramadan experience by delivering a diverse and exceptional soundtrack to the holy month. We’re confident that through this collaboration, Sony Music’s music will resonate deeply with audiences across the region.”
All Titrat are available on various streaming apps.
