OSN+ has seen growth in subscriber numbers since the release of the series, with record engagement.
The first episode of Game of Thrones prequel House of the Dragon has attracted record viewing figures on OSN+ and OSN Showcase.
The series continues to break records for OSN+, seeing growth in users and trialists since the premiere. The first episode is the best-performing series launch in OSN’s history, beating out the finale of the franchise’s predecessor, Game of Thrones, by more than 25%.
With each new episode, the series contributes to an engagement with 13 times the average reach. OSN+ app downloads have increased by three times, quickly rising in the ranks of app stores in the region.
The House of the Dragon companion content, including House of the Dragon: The House That Dragons Built additionally demonstrates a strong fanbase for Martin’s epic fantasy, with the behind-the-scenes exclusive episodes witnessing unprecedented demand, and maintaining a place in OSN+’s top 5 since August 24th.
Also proving to be a success on the linear front, House of the Dragon was ranked the highest-viewed single episode on OSN Showcase, with audience reach growing by 50% on the channel. The drama series also recorded the longest total duration watched for a single title as well as the highest subscriber rating of any series premiere to date for both OSN Showcase and OSN+.
Fans robustly took to social media, with OSN+ capturing nearly 13m views for its promotions and continuing activations across Instagram, TikTok, Twitter and Facebook, targeting various markets and boasting engagement for any single series launch.
Speaking about the success of the show, Joe Kawkabani, OSN Group CEO, said: “House of the Dragon is by far the biggest launch in the history of OSN, and has quickly found a loyal and dedicated fanbase that has fallen in love with this immersive fantasy drama. We aim to continue breaking records and bring premium content to the screens of all our audiences across the region.”
Based on George R.R. Martin’s Fire & Blood, the 10-episode series, is set 200 years before the events of Game of Thrones and tells the story of the House Targaryen. The series stars Paddy Considine, Matt Smith, Olivia Cooke, Emma D’Arcy, Steve Toussaint, Eve Best, Sonoya Mizuno, Fabien Frankel and Rhys Ifans.
