M2A Connect will acquire, route and distribute Formula 1’s premium live video feeds to OTT and broadcast partners globally.
Cloud-based video solutions provider M2A Media has announced that its cloud-IP transport service, M2A Connect, has been adopted by Formula 1 to acquire, process and distribute the motorsport brand’s live content to broadcasters and sports rights owners.
M2A Connect provides Formula 1 with an event-based cloud-IP transport service to manage secure entitlements of their live content. M2A Operations deliver the service using the M2A Connect console to monitor confidence feeds and the underlying Amazon Web Services (AWS) Elemental Media Services.
Operating as an orchestration layer over AWS Elemental MediaConnect, AWS Elemental MediaLive, and AWS Elemental MediaPackage, M2A Connect offers Formula 1 a single user-friendly web console and RESTful API. M2A Connect gives Formula 1 the capability to setup live sources, schedule events, add subscribers and entitlements, monitor live streams, create live event workflows and deliver tailored live video across multiple regions.
Formula 1 has also engaged M2A Media’s 24/7 Operations service, alongside M2A Connect. Setting up and securing events, enabling last-minute changes and eyes-on-glass monitoring assure Formula 1 faultless end-to-end transmission and broadcast-grade SLAs.
Trevor Turner, Head of Media Systems Development at Formula 1, said: “The M2A Connect service is a step-change in the evolution of Formula 1’s broadcast distribution model. M2A Connect will allow F1 to service a greater number of broadcast partners in a more flexible and cost-effective way and will help us distribute a greater volume of live race content than ever before.”
Marina Kalkanis, CEO at M2A Media said: “We were delighted when Formula 1 came to us looking for a solution to their live video distribution challenges. M2A Connect, supported by M2A Operations’ 24/7 service and leveraging AWS Elemental Media Services, provides Formula 1 with a robust video over IP transport platform allowing them to adapt and flex as their distribution landscape evolves.”
