Fox Networks Group appoints new advertising agency for MENA

Fox Networks Group Middle East has appointed Value Branded Content (VBC) as their new advertising sales representative agency for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi channels in the Middle East and North Africa region.

Commenting on the appointment Sanjay Raina, General Manager and Senior Vice-President of Fox Networks Groups (FNG), said: “Partnerships are key to our business both globally and locally. As such, we are excited about our new partnership with VBC as advertising sales representative for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi. This reflects our growing promise to the Arabic speaking community around the region, with the launch of new channels such as National Geographic Kids Abu Dhabi.”

Raina added: “We are committed to create a world-class destination for factual content in the region, with a mix of both, strong localised international content and a host of local productions which offer great options for advertisers across varied age-groups. We are confident that through our partnership with VBC, we will be able to customise this exciting opportunity for individual brands in the region.”

Elaborating on the appointment, Raja Halabi, Partner at Value Branded Content said: “Branded Content is at the heart of our business. It was therefore a natural next step in our evolution to establish a strong partnership with National Geographic Abu Dhabi as well as National Geographic Kids – who are pioneers in original and world-class content. Since the inception of National Geographic Abu Dhabi in 2009, we have been strong believers in its mission, building on a global leading brand with a unique vision. Joining our sales forces at VBC with the exciting content offered by NGAD and NGK will be nothing short of a guaranteed success that will benefit advertisers the most”.