Jamie Oliver's new cooking show 'The Great Cookbook Challenge' has been picked up by global producers and distributors.
In order to bring Jamie Oliver’s cooking shows to global audiences, production and distribution company Fremantle and the British chef have signed a raft of new deals, including the launch of a new FAST channel, The Jamie Oliver Channel.
Launching on Amazon’s Freevee on June 30, the free ad-supported video streaming service will give US fans access to a catalogue of shows including American Road Trip, 30 Minute Meals and Jamie’s Kitchen. This is the first time the British chef’s hit cooking shows will be featured together all in one place. The Jamie Oliver Channel will continue to roll out other services in the coming months.
The global producer and distributor have also secured a number of global deals for Jamie’s latest series, The Great Cookbook Challenge with Jamie Oliver, which sees the undiscovered British cooks compete against each other to win a life-changing prize and publish their very own cookbook with Penguin Random House. After successfully launching in the UK on Channel 4 in January, broadcasters such as CTV Life Channel (Canada), Disney (Eastern Europe, Netherlands, MENA and Turkey) FOX Life (Greece, Malta, Cyprus), RTL Living (Germany) AMC Networks International Central & Northern Europe (Hungary, Czech Republic, Slovakia, Romania, Moldova), Ananey (Israel) and TV3 Lithuania (Lithuania) have picked up the series. The Great Cookbook Challenge with Jamie Oliver (7x 60) is produced by Jamie Oliver Productions and Plum Pictures for Channel 4. Fremantle is also selling the format.
Speaking about the deal, Jens Richter, CEO of Fremantle International, said: “We are thrilled to be announcing, alongside Jamie, these latest deals with our international partners – as well as a stand-alone FAST channel that will feature a wealth of Jamie’s most-loved shows. The launch of The Jamie Oliver Channel provides an excellent opportunity to reach new audiences around the world. We are looking forward to collaborating with other partners to roll out the FAST channel in the coming months.”
Zoe Collins, Managing Director at the Jamie Oliver Group, added: “Being able to share Jamie’s much-loved shows with new audiences across the world has always been a thrill, and the launch of the FAST channel in the US is a really exciting milestone. The amazing international appetite we have seen for Jamie’s first venture into the cooking competition format, The Great Cookbook Challenge, also shows that audiences around the world are hungry for the sorts of food inspiration and creative formats which we continue to explore.”
