France's next-generation technologies and solutions for audiovisual innovation will be showcased at CABSAT's French pavilion.
The French broadcast and audiovisual industry returns to CABSAT with 13 major companies, under the Choose France label, to showcase their latest innovations and technologies to investors, partners, and buyers in the Middle East and North Africa (MENA).
CABSAT, the region’s largest event for the satellite, media, and entertainment industry, will run from May 17 to 19 in Dubai. The French pavilion will be focused on leading media technology and service providers that offer enhanced visibility and increased productivity for all media and content professionals.
The French participation is organized by Business France in partnership with the CNC (Centre National du Cinéma et de l’Image animée), the French entity responsible for supporting, regulating, promoting, and distributing French movies, while preserving film heritage.
Commenting on the region’s integration of French solutions, Etienne Savin, Unit Manager Telecom/Broadcast at Business France, said: “The Middle East is witnessing a significant growth in digital media consumption that taps into two main drivers: on one hand, a young, tech-savvy and extremely well-connected population and, on the other hand, a media and entertainment industry that prioritized the digital space during pandemic that led to a surge in on-demand services and personalized experience. As the regional industry is looking to upgrade its broadband infrastructure to cater specific needs and interests of users, French specialists in the audiovisual, broadcast, filming and satellite industry can provide with the right solutions to help create relevant and impactful content.”
With past projects deploying HD networks, France has one of the largest fiber coverages in the world, and with the upcoming Olympic Games in 2024, is planning to activate Ultra HD. The country has extensive experience in several key areas of OTT services for direct access to audiovisual content – streaming, replay, VoD or catch-up TV. Its number of active IPTV customers and VoIP subscribers is reportedly among the highest in Europe, which allows French SMEs and ETIs to offer affordable prices for a wide scope of broadcasting services.
Companies participating at the show include Broadpeak, Ateme, Dalet, Easy Broadcast, Fighting Spirit, France 24, Gorse & Co., Ina, Quadrille, Vectracom, Viaccess-Orca, Winmedia and Wiztivi.
