France will present the future of video platforms and digital interactions during the three-day event.
The French Pavilion will have 13 companies who will exhibit at CABSAT from October 26 to 28. Business France, the national agency dedicated to the internationalisation of the French economy will be organising the French Pavilion in partnership with the National Centre for Cinema and the Moving Image (CNC), a French entity in charge of supporting, regulating, promoting and distributing French movies.
CABSAT will host a French pavilion dedicated to new uses in the sectors of recording and broadcasting equipment, UHD/4K, IPTV (Internet Protocol Television) and TV on mobile as well as content creation, management and distribution technologies.
Innovation will be at the forefront of the solutions provided by French companies: while offering cutting-edge technologies to meet the new expectations of professionals, Sparkup will present a platform that allows companies to create immersive and interactive events by engaging corporate audiences in real-time and bringing exposure to its remote audience. Vidmizer will display to middle eastern visitors a SaaS (Softer as a Service) All-In-One platform for managing & customising video content from post-production to broadcast on each type of screen. Thanks to cloud technologies, real control of social media algorithms and a new generation player, Vidmizer will present how to retake control of data.
Etienne Savin, Head of the Telecom/Broadcast Division, at Business France, said: “The Middle East is an important market for French digital media companies looking for business opportunities and partnerships with local players. Indeed, the media and entertainment market in the Middle East was valued at $35.11bn in 2020. Expected to reach $69.83bn by 2026, French specialists in the audiovisual, broadcast, filming and satellite industry have significant expertise to highlight at the show. The IPTV pay-TV programmes sector, satellite, cable and OTTs, have increased during the healthcare crisis to $3.7bn in France. It is even expected to grow by 16% herein 2025 (source: France OTT and Pay TV Market Report 2021)”
After the DTT implementation in France (Digital terrestrial television) in 2005 followed by HD broadcasting in 2008, the French broadcasting sector plans to implement its latest transformation in 2024 with the arrival of UHD (ultra-high-definition) on all DTT channels for the Paris Olympics, a huge opportunity for the French audiovisual sector. In addition to it, since video users are now watching screens on other platforms than television, there’s a growing demand for solutions such as video-on-demand. As a matter of fact, this type of revenue (paid by service or subscription) increased by 151% in France last year. The broadcasting industry in France has then turned upside down with the arrival of the over-the-top service (OTT), as evidenced by the type of companies represented on the French pavilion at the CABSAT tradeshow.
