With its roots in documentary production, Genomedia required to streamline the production process to expand its TV genre capabilities and meet business demand for UHD content.
Dubai-based production company Genomedia has deployed an end-to-end Avid post-production workflow with MediaCentral | Editorial Management to accelerate its UHD production capabilities for its first-ever drama series, Kingdoms of Fire.
An end-to-end workflow consisting of MediaCentral | Editorial Management interoperating with Media Composer, Pro Tools and three tiers of Avid NEXIS storage gave Genomedia’s on-site editors and off-site producers the ability to boost production output, particularly UHD content.
The technology allowed Genomedia to work on the best shots collected from multiple cameras and approve footage simultaneously using just a web browser. With faster turnaround times, review processes are simplified.
The solution needed to be robust enough to handle the huge amount of data involved. The show – which tells the story of the 16th-century conflict between the Ottoman Empire and the Egyptian Empire – saw a minimum of 6-8TB of raw footage collected every day. Genomedia’s Avid workflow ensured that this footage could be stored, searched and exchanged without a drop in performance.
Commenting on the new drama series, Khaled Ben Younes, Head of Post Production at Genomedia, said: “For a project of this magnitude, we needed a scalable, cost-effective and easy-to-integrate platform that would let our post-production teams find our assets fast, collaborate seamlessly and create the best story possible under intense time pressures. The usability and performance of Avid’s workflow exceeded all our expectations. This type of post production environment is still unique in the Middle East, but we’re hugely excited about the opportunities it will unlock in the future.”
David Colantuoni, Vice President Product Management at Avid, added: “Transforming Genomedia’s post-production workflow was necessary for this demanding project. With its state-of-the-art Avid infrastructure in place, driven by the intuitive MediaCentral | Editorial Management platform, Genomedia will be able to continue making content to the highest production standards while also setting an example for the region in terms of growth and creativity for many years to come.”
