According to the study, the US will contribute 55% to the 2028 total, down from 67% in 2022.
Global FAST revenues for TV series and movies will reach $18bn in 2028, triple from $6bn in 2022, according to the latest report by Digital TV Research.
The US will contribute 55% to the 2028 total; down from 67% in 2022. The US will add nearly $6bn between 2022 and 2028 – or half of the world’s $12bn additional revenues.
In total, the US is expected to make $9.8bn in FAST revenue in 2028, followed by the UK at $909m, South Korea at $876m and Germany at $663m. India follows at U653m, ahead of Canada at $506m and Brazil at $438m. Other countries combined are tipped to make FAST revenue of $3.9bn in 2028.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “The FAST market by platform will remain fragmented. Pluto TV, Roku Channel and Samsung TV Plus will account for half the global total by 2028.”
Pluto TV will continue its international expansion. Its global revenues will reach $4.2bn by 2028, quadrupling from $1.1bn in 2022.
The analyst defines FAST revenues are defined as advertising from online linear channels and forming part of its overall AVOD revenue calculations.
