According to the report, Netflix will maintain its position as the biggest OTT service, with a projected revenue of $34bn anticipated by 2029, surpassing the combined earnings of Disney+, HBO Max, and Paramount+.
The global revenues from Subscription Video-On-Demand (SVOD) services will reach $127bn by 2029, an increase from the $107bn reported in 2023, according to the latest report from Digital TV Research.
Notably, the United States and China will play a pivotal role, jointly accounting for half of the total SVOD revenues projected for 2029.
The US is expected to contribute significantly to this expansion, with an additional $2bn projected to be added to the $20bn surge in SVOD revenues between 2023 and 2029. Alongside the US, other countries such as Brazil, Germany, Japan, and South Korea are also anticipated to see substantial growth, each witnessing a $1bn increase in SVOD revenues during the same period.
The six big US-based platforms will add $12bn in SVOD revenues between 2023 and 2029 to take their combined total to $72bn. Netflix will remain the SVOD revenue winner, with $34bn expected by 2029 – more than Disney+, HBO Max and Paramount+ combined.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “The key metric for the main SVOD platforms has moved away from subscriber growth to profitability.”
