The total number of TV subscriptions will reach 1.51bn by the end of this year, up by 38% from 1.09bn in 2015, according to new figures from Digital TV Research.
According to new figures from Digital TV Research, global revenues from pay TV and OTT TV episodes and movies will reach $265bn in 2018, rising from the $254bn recorded in 2017 and the $234 billion in 2015.
Despite pay-TV revenues falling, according to the TV Databook report, the number of subscribers continues to rise: reaching 1.03bn by the end of 2018, up from 922m in 2015. The total number of TV subscriptions will reach 1.51bn by the end of this year, up by 38% from 1.09bn in 2015. SVOD subscriptions will increase by 304m over the same period to reach 474m SVODs share of the total will double from 16% in 2015 to 31% in 2018.
Commenting on the study, Simon Murray, Principal Analyst at Digital TV Research, said: This growth comes despite pay-TV revenues falling by $4.4bn in 2018. OTT TV episode and movie revenues, including AVOD, will climb by $15.4bn in 2018. So, OTTs share of the total will double from 13% in 2015 to 26% in 2018.
