Driven by financial performance, new long-term strategic partnerships and cutting-edge technology innovation, Grass Valley continues to uphold its legacy and global market leadership.
Grass Valley has strengthened its market position with record-breaking growth and key strategic developments, reinforcing its status as a major player in the media production industry. For 65 years, Grass Valley has provided customers with end-to-end camera-to-consumer solutions. Since 2021, its Agile Media Processing Platform (AMPP) has transformed media production, offering flexible, software-defined workflows for OB vans, cloud and on-premises environments, giving customers control and adaptability.
Grass Valley’s strong financial performance is a testament to its dedication to innovation and its ability to adapt in the ever-evolving media landscape. Recent advancements in cameras, switchers, network infrastructure and the AMPP platform have fueled significant growth across its Live Production solutions portfolio. This success is driven by cutting-edge product innovation and new revenue models that align with the industry’s changing needs.
The company has further cemented its market leadership through strategic partnerships with key players like Diversified, ES Broadcast and Arabsat. These enterprise agreements have expanded service offerings and provided enhanced value to partners and customers alike. High-profile projects with organisations such as DMC, Eurosport, France TV, RTVE, NBC Sports and Warner Bros. Discovery during the “Summer of Sports” highlight Grass Valley’s global reach and capability to support complex media productions.
Speaking about the company’s growth, Louis Hernandez, Executive Chairman and CEO of Grass Valley, said: “Grass Valley’s recent achievements showcase how our cutting-edge solutions are empowering the future of media production through a hybrid ecosystem of software and hardware. AMPP has become a cornerstone for major global events, including Tier 1 deployments at NVP Italy, the Global Leadership Summit, and the G20 Summit in India. These high-profile projects illustrate how the GV Media Universe enables customers to reduce operational costs while increasing revenue through innovative media production approaches.”
According to the company, AMPP’s growth has been remarkable, with usage now surpassing 6m hours per month, doubling since IBC 2023. This rapid adoption underscores the industry’s shift toward flexible, scalable and efficient software-defined workflows. Key projects like Framelight X and Playout X, deployed during the G20 Summit and DMC Rally X, have been significant contributors to this momentum, driving substantial cost savings for customers.
Jon Wilson, president and COO of Grass Valley, added: “Grass Valley’s record-breaking growth and strategic advancements are a testament to our unwavering commitment to innovation, sustainability, and customer empowerment. As we continue to lead the media technology industry, our hybrid solutions are shaping the future of media production, providing our customers with the agility and tools they need to thrive in an ever-evolving landscape. We look forward to sharing our success story with our partners and the industry on our stand at IBC 2024.”
Grass Valley will showcase its industry-leading solutions at IBC 2024 from September 13-16 at the Amsterdam RAI exhibition and conference centre. Visitors can meet the team at the stand to learn more about how Grass Valley is shaping the future of media production.
Stand 9.A01
