Grass Valley has announced four new executive roles; three regional presidents and a chief marketing officer, all reporting to Alain Andreoli, president and CEO. Alan Wright and Andrew Sedek have been promoted to regional president EMEA and regional president Asia pacific respectively. Graham Sharp, senior vice president of corporate development assumes the additional role of […]
Grass Valley has announced four new executive roles; three regional presidents and a chief marketing officer, all reporting to Alain Andreoli, president and CEO.
Alan Wright and Andrew Sedek have been promoted to regional president EMEA and regional president Asia pacific respectively. Graham Sharp, senior vice president of corporate development assumes the additional role of chief marketing officer.
Mike Oldham, former managing director of FrontPoint Advisers and CEO of Omnibus Systems, joins the company as regional president, Americas. His role will focus on driving growth and the transition to Solution Selling in the Americas, including Canada and Latin America.
Speaking about the appointments, CEO Andreoli said: Having re-aligned our product groups and streamlined our operations its now all about getting closer to our customers. We are creating more strength in our regions and will now have three regional presidents reporting directly to me, as well as a newly created chief marketing officer role. We understand at Grass Valley that customers in each region have unique needs and we want them to have a strong presence at the executive table.
The company has also announced that Jeff Rosica, current executive vice president and chief sales and marketing office will be leaving near the end of the year. Rosica, who oversaw the sale of Grass Valley to Francisco Partners, has been instrumental in the first phase of the transformation to a profitable, independent company. As part of the transition, Jeff will remain as a strategic adviser to the CEO until late November, helping to ensure a smooth transition.
Andreoli said: We continue to execute on our strategic vision and this reorganisation is a key part of the next phase of evolution for the company. Jeff has helped enormously to get us where we are today and we appreciate his hard work and dedication to creating an independent and strong Grass Valley, as well as his contributions to our ongoing transformation.
The reorganisation is part of the second phase of Grass Valleys transformation since it was acquired by the Francisco Partners in January 2011.
