This partnership aims to strengthen Grass Valley's presence in the Middle East, specifically in the rapidly expanding media market of Saudi Arabia.
Grass Valley has announced a multi-year, multi-million dollar strategic partnership agreement with First Gulf Company, a systems integration firm based in Saudi Arabia. This collaboration signifies a significant stride for Grass Valley in expanding its presence in the Saudi market, solidifying its position as a frontrunner in this rapidly evolving media hub for the Middle East.
Louis Hernandez Jr, Executive Chairman and CEO of Grass Valley, expressed his excitement about the partnership, highlighting the burgeoning potential of the Middle East market, particularly in Saudi Arabia, as a burgeoning media powerhouse. He said: “Our alliance with First Gulf Company is a strategic manoeuvre to capitalise on this momentum and deliver top-notch, award-winning solutions to the region. Together, we’re poised to revolutionize the media landscape with innovations tailored to the evolving needs of leading media and entertainment entities.”
First Gulf Company, renowned for its proficiency in systems integration and as a pioneering accredited partner for GV’s Agile Media Processing Platform (AMPP), shares Grass Valley’s vision of reshaping the media and entertainment industry. Joe Chbat, Executive Vice President at First Gulf Company, remarked on the partnership, and stated: “We are thrilled to collaborate with Grass Valley and elevate this partnership to new heights to serve our clients with cutting-edge technology. Our joint commitment to excellence and innovation underscores our collective potential to establish new benchmarks in the industry.”
The partnership has already demonstrated its promise through successful projects such as the deployment of Studio A for the Saudi Broadcast Authority and IP studio and IP playout projects with Bahrain TV. These initiatives underscore the seamless integration of Grass Valley’s technological prowess and First Gulf Company’s integration expertise, laying the groundwork for transformative ventures across the region.
As the industry continues to evolve, the collaboration between Grass Valley and First Gulf Company serves as a beacon of progress, heralding the dawn of a new era in content production and distribution, propelled by cloud-native software-defined platforms. The partnership not only reinforces both companies’ standing as trusted advisers in the technology realm but also positions AMPP as the preferred open operating system for the media and entertainment industry in this high-growth region.
