LDX 135 camera and Sirius router models are among the new products to be launched at IBC.
At IBC 2022, Grass Valley will demonstrate a range of new products across the company’s portfolio to help meet the changing needs of the media and entertainment industry facing a rapidly changing tech landscape.
Speaking about the products, Andrew Cross, CEO of Grass Valley, said: “The one constant in our industry is change, and the rate of change continues to accelerate. It’s clear that our customers need to innovate in order to transform their businesses, and they are looking for partners who can support them on this journey. I’m delighted that we’ve been able to make so many new introductions at IBC, not only with the AMPP platform, but across all our product lines. While we look to the future of media and entertainment, we also remain committed to delivering the best products that Grass Valley is renowned for.”
New launches at IBC include the LDX 135 camera, a significant upgrade to the Kula switcher, new Kaleido-IP Multiviewer, and Sirius router models.
With AMPP, Grass Valley’s software-based Agile Media Processing Platform for on-prem and native cloud deployment, the company is also announcing new introductions at scale: 24 new applications and over 80 platform enhancements.
Daniel Url, Chief Product Officer at Grass Valley, added: “We are seeing the benefit of the last six years of strategic investment in AMPP — we can now deliver new applications and capabilities at an amazing rate. If anyone believes they know what is achievable with AMPP, they need to look again. What we are showing at IBC demonstrates just how fast we are evolving the platform’s capabilities, leading to a rapidly growing customer base using the AMPP for top-flight productions.”
Andrew stated: “At NAB earlier this year, I announced that Grass Valley was opening AMPP to the industry. Since then, we have been really pleased with the strong growth in membership of the Grass Valley Alliance Programme. There are 14 Alliance Members who are joining us at IBC at the Grass Valley booth. This is a great demonstration to the industry that there’s a new multi-vendor community that’s working together to meet customers’ evolving needs.”
Stand 9-A01
