This partnership introduces cutting-edge solutions such as the LDX C98 compact cameras and the K-Frame XP switchers to Fujairah TV’s studios.
Grass Valley has announced its collaboration with Fujairah TV, a broadcaster in the United Arab Emirates, to revamp its existing studio facilities. The upgrade showcases cutting-edge Grass Valley equipment, notably the LDX C98 compact camera equipped with DPM imagers, enabling native 4K/UHD and native HD operation. This ensures quality across all studio and LED wall applications.
The upgrade also includes the robust K-Frame XP production switchers with the Korona control panel, the high-performance Sirius 830 router, and the modular Densité Processing Platform. These components enable native HD and 4K/UHD operation without compromising on the number of input or output signals, offering flexibility and reliability. Additionally, the Masterpiece Master Control Switcher, featuring the FormatFusion3 technology, serves as a better solution for all standards from SD SDR to 4K/UHD HDR for playout purposes.
Speaking about the collaboration, Fady Boustany, General Manager of Pharaon Broadcast S.A.L., the systems integrator for the Fujairah TV project, emphasised the decision to opt for Grass Valley solutions. He stated: “Fujairah TV is dedicated to leading the industry with innovation and reliability. Their selection of Grass Valley’s advanced solutions underscores their commitment to maintaining a competitive edge and enhancing operational resilience.”
Boustany added: “This strategic investment reflects the exceptional value and reputation of the Grass Valley brand within the live production industry. It underscores the high quality and performance that Grass Valley’s traditional technology brings to the Fujairah TV studio infrastructure and highlights the strong trust and confidence they place in the brand.”
Raphael Yammine, COO at Fujairah TV, shed light on the decision to collaborate with Grass Valley, and stated: “Our integration of Grass Valley’s solutions was driven by several key factors. Foremost among these was the seamless integration, ensuring a smooth transition and continuity in our operations. Additionally, the renowned quality of Grass Valley’s services and the local support provided were critical in our decision-making process. This partnership enables us to not only meet but exceed the high standards of broadcast quality and innovation that our viewers expect.”
Hany Bartella, Middle East & Africa Regional Sales Director at Grass Valley, expressed enthusiasm about the partnership. “We are delighted to support Fujairah TV’s broadcasting capabilities and ensure they can leverage our technology for enhanced production quality. This collaboration exemplifies Grass Valley’s commitment to setting the standard for innovation and excellence in the region, empowering media companies to transform their operations, generate new revenue streams, and deliver outstanding content to their audiences.”
