Home shopping channel Citruss TV to expand

Citruss TV, a Dubai-based home shopping channel bouquet is set to receive an investment by Valoris Capital to support its expansion plans.

The company intends to use the new capital to continue strengthening its operations, progressively move to live TV, expand its e-commerce and m-commerce presence and increase penetration in its 17 markets of operation in the region.

Broadcasting on Nilesat, Citruss TV offers customers products through its 24-hours TV shopping channel and its e-commerce platform (www.citrusstv.com). Launched in Dubai in 2005 by entrepreneurs Nicolas Bruylants and Michael Trueschler, the channel reaches 350 million consumers in the MENA region.

“This new funding will enable us to build on our current momentum in fast-growing markets in the region. As the leading multi-channel home shopping company in MENA, we are able to attract the highest level of talent to create new and innovative experiences for our customers,” said Nicolas Bruylants, co-Founder of Citruss TV.

“We have built a strong and profitable operation over the past nine years and are now ready for our next phase of accelerated growth. We are thrilled to welcome our new investment partners and look forward to leveraging the breadth of their strategic and financial support to help us achieve our goals,” said Michael Trueschler, co-Founder of Citruss TV.

“By offering their customers a variety of channels to learn about their innovative products and place their orders, Citruss TV is transforming the way consumers in the region are experiencing shopping from the comfort of their homes,” said Walid Zein, Founder and Managing Partner of Valoris Capital.

“We look forward to supporting the company in its efforts to continuously enhance its customers’ experience and capitalise on the significant market opportunities in the region,” he added.