As users are working from home, plays of Deezer’s ‘Work From Home’ playlist rose by 400% in the days following the launch of its ‘Stay at Home’ channel.
Music streaming service Deezer has released data on the world’s new audio consumption habits that are emerging during the COVID-19 pandemic between March 2 – March 29, 2020. According to the data, the ‘Home Workout’ was the top streamed playlist in the channel in the region in the UAE.
The lack of daily commute and on-the-move listening is changing. Instead of the usual average of 8/9 am weekday peak, the region has shifted to 11 am/12 pm. On the weekend, people are streaming constantly in the afternoon – something that has never happened before. Previously, Thursdays had the highest stream volume of the week. Now, for the first time, every day is the same.
Following the lockdown announcements, there was a decrease in music streaming. However, a week later, engagement levels started to increase again.
In the UAE, the data showed that although engagement levels dropped initially, it levelled out after the first week of lockdown. Elsewhere, countries like Egypt are following a similar pattern.
Adjusting to this new way of living has also meant a bigger demand for content, driven by mood. In the week following the launch of Deezer’s ‘Stay at Home’ channel, playlists like ‘Chill at Home’ increased by 40%. ‘Happy Hits’ also saw a lift of 200% in the region.
There was also an increase in functional playlists. As users are working from home, plays of Deezer’s ‘Work From Home’ playlist rose by 400% in the days following the launch of the ‘Stay at Home’ channel.
Smart TVs saw the biggest boost, with music streams on home speakers, tablets and PCs all increasing. For the above mentioned period, global music stream increased by +66% on Android TV, +18% Tablet, and +15% on Desktop.
Globally, live radio listening overall boomed by 19% in the last two weeks. In the last week, it increased globally by 2% again.
Commenting on the new music streaming trends, Deezer’s MENAT CEO, Tarek Mounir, said: “Home isolation means that people have to adapt to a totally new life. You have to keep your kids entertained, make sure to stay fit and still balance work and personal time. Our data shows us how people are adapting. Home devices are taking up the job of streaming audio. Peak streaming now happens one to two hours later than our normal morning time. And the difference between weekends and weekdays is more or less gone – every day looks like Friday now.
“The channel we’ve created to help people stay at home contains everything you need, from working from home to keeping the kids happy to meditation. And listeners have been embracing streaming as part of their wellbeing routine. Our editors are working non-stop to make sure that listeners always find fresh and relevant content on Deezer, no matter what day of the week it is.”
