Butel has been deputy Chief Executive Officer for the past six years at Hop! Media Group.
Israeli kids channel provider Hop! Media Group has named Michal Butel as Chief Executive Officer.
Butel will replace Alona Abt and Tamir Paul, the group’s co-founders, who have headed the company for the past two decades.
Having joined the kids’ media company in 2013 as head of content, for the last six years, Butel has served as deputy CEO.
She previously served as a content manager at Keshet and head of branded channels and local productions at Yes D.B.S.
Speaking about the new role, Butel said: “Kids’ content has been a passion of mine for many years. I’m thankful and appreciative of Alona and Tamir for entrusting me with their life’s work. I am confident that the group will continue to raise generations of kids in a safe nurturing environment as we’ll continue to create and curate quality content that caters to our unique audience.”
Abt added: “We are confident that Michal’s vast experience will allow her, together with the team at Hop!, to maintain the group’s long-standing partnerships as well as expand into new creative ventures and reach new heights.”
