Within just a week of the season two launch, OSN+ has seen an 11% increase in overall subscribers with 50% opting for the premium plan.
The OSN+ premiere of House of the Dragon season two has achieved an average reach of 40% across the streaming platform’s active subscriber base within just one week.
Since its premiere on June 17, the second season has driven a 175% increase in new subscribers compared to the first season launch in 2022. Additionally, OSN+ has seen significant engagement, with 50% of new users opting for the Premium Plan, a newly launched subscription package offering a heightened entertainment experience with 4K UHD and Dolby Atmos.
On its launch day, OSN+ ranked as the Number 1 Entertainment app in Saudi Arabia and was among the Top 10 free apps on iOS in the region. The platform also experienced a 210% surge in app downloads across the Apple App Store and Google Play Store. Overall, OSN+ has recorded an 11% growth in subscribers since the season’s debut.
Speaking about the achievement, Elie Habib, CEO of OSN+ & Anghami: “The launch of House of the Dragon season two has showcased the strong demand for premium viewing experiences in our region. With 50% of new users choosing our 4K UHD Premium Plan, it’s clear that MENA audiences are eager for top-quality content paired with cutting-edge technology.”
As part of the global ‘Raise Your Banners’ campaign, the launch was supported by a dynamic digital campaign and immersive activations across the region, resulting in 17.2m post impressions on social media, with influencer-led content reaching 10m people. OSN+ also reported 109m page impressions.
The second season of House of the Dragon continues to captivate viewers with weekly episodes premiering every Monday, reinforcing OSN+’s position as the exclusive home for HBO content in the MENA region.
