iflix partners with Trace to boost music and sports content

SVOD platform, iflix, and Global Afro Urban media group Trace, have announced a new content partnership that will make two of Trace’s premium channels available to iflix users worldwide for free, specifically to cater to the company’s younger audience.

Trace Urban is an international urban music channel, offering an insight into global urban music and culture. Trace Urban airs popular urban music videos focusing on the latest Hip-Hop, Pop and R&B hits, as well interviews of celebrities, magazine shows and documentaries related to urban artists and culture.

Trace Sport Stars is dedicated to the lives of sports celebrities through factual, reality, lifestyle, magazine, gossip and TV shows. In addition to the two channels, iflix will add more than 20 Trace music playlists to the platform each month for a global music experience.

Commenting on the new content, iflix Global Director of Content, Craig Galvin, said: “iflix affirms its content strategy, and its dedicated focus on the mobile-first generation, with this latest content alliance. Trace is a global market leader in music and sports lifestyle programming and will serve to further boost the Company’s growing music, sports and short-form offering aimed at the coveted GenZ and millennial demographic, demonstrating our commitment to serving the most engaging, culturally-relevant content to this rapidly growing and highly influential group as part of our mission to deliver world best formats to our subscribers.”

Laurent Dumeau, Group Chief Commercial Officer of Trace, added:”We are delighted to partner with an innovative service such as iflix to offer two of Trace Group’s most popular channels to iflix’s millions of subscribers in Asia, Africa and the Middle East. Trace’s mission is to promote and celebrate Afro Urban cultures and to bring them to the world, so we’re always excited to expand the reach of our channels to fans of Afro Urban culture in new

markets and territories.”