Deo has held executive positions at various ad tech companies, including 605 and Comcast.
Imagine Communications has appointed Frank Deo, a seasoned veteran in the media industry, as the Chief Technology Officer of its Ad Tech business. In this role, Deo will leverage his extensive expertise and track record in emerging technologies to drive product development, operations, and the long-term technological strategy for Imagine’s ad tech portfolio.
Deo brings with him a wealth of experience from a career spanning several decades, where he has led product and engineering teams in the media industry. His knowledge extends to addressable advertising, telecommunications, OTT streaming, and data analytics systems. Before joining Imagine, Deo held executive positions at various ad tech firms, including 605, Comcast, Cadent, and ACTV. At these companies, he played a pivotal role in conceptualising, designing, and implementing cutting-edge Advanced TV advertising solutions.
Speaking about the new appointment, Rob Malcolm, General Manager of Ad tech at Imagine Communications, said: “Frank’s visionary approach to technology and exceptional leadership skills make him an invaluable addition to our team. As the media and advertising landscapes continue to rapidly evolve, we are confident that Frank’s expertise will drive the development of cutting-edge ad tech solutions that set new industry standards and help our customers pursue emerging opportunities for growth and success.”
Deo has earned a reputation in the industry as an accomplished and innovative leader, as well as a mentor known for building high-performing teams, expediting the time to market for new features, and reshaping roadmaps to align with a company’s strategic objectives. His career boasts 31 US and international patents, alongside a Technical Emmy Award, showcasing his commitment to pushing the boundaries of technology.
Frank Deo added: “I am excited to join Imagine and contribute to the evolution of the company’s acclaimed ad tech solutions. Imagine has a deep legacy of driving innovation in media and entertainment technology, and I look forward to leading this highly skilled, global team in creating groundbreaking solutions that redefine the way advertising is delivered and experienced.”
