Prior to joining Imagine, Durand held executive-level positions with multiple companies in the ad tech space.
Imagine Communications has named Don Durand, an experienced executive in the international media industry, as its new Senior Vice President of Global Sales for its ad tech business. Durand will now spearhead the global sales strategy and customer engagement for Imagine’s ad tech portfolio.
Durand brings over 20 years of expertise in domestic and international media software, specialising in global sales leadership and product management. Before joining Imagine, he held executive roles at several ad tech firms, including Pilat Media (now Operative) and WideOrbit, where he was most recently the senior vice president of international sales and product.
Speaking about the appointment, Rob Malcolm, General Manager of ad tech at Imagine Communications, said: “Don’s broad experience in global ad tech sales and product management make him a significant addition to both the Imagine team and the customers we support around the world. As the industry continues to face multi-dimensional change, media companies are having to make tough decisions about the future. Don’s deep roots in ad tech and strong industry relationships will enable him to advocate for our global customers and ensure that we deliver on our commitment to help them work smarter and more profitably.”
Throughout his career in ad tech, Durand has launched multiple products and services tailored to the US and EMEA/APAC markets, demonstrating his ability to drive sales growth by establishing international sales divisions. Notable achievements include managing a $180m opportunity pipeline across international markets and scaling two major product lines from under $2m to nearly $30m in annual revenue.
Durand added: “Imagine is recognised across the industry – not only for its legacy of driving media tech innovation, but also for its exceptional dedication to supporting its global customer base. I am truly excited to join a company that is paving the way to the converged linear/digital future of broadcast advertising, and I look forward to leading this highly skilled, global team to further strengthen the company’s market-leading position.”
