The deal underlines IMG’s commitment to providing global broadcast opportunities and support for local production talent as part of its operations in the region.
Global sports and events company IMG has selected Saudi-based Alamiya Media to provide additional facilities and resources for its coverage of the Saudi Pro League (SPL) and the Saudi Arabian Football Federation (SAFF). This partnership follows IMG’s recent appointment by SPL and SAFF to deliver top-tier production for all Roshn Saudi League, Saudi Super Cup and King’s Cup matches, enhancing the viewing experience for fans both in Saudi Arabia and globally.
Alamiya Media was chosen for its high international production and broadcasting standards, which will support IMG’s operations until 2030. The collaboration highlights IMG’s commitment to offering global broadcast opportunities and nurturing local production talent in the region.
Speaking about the collaboration, James Clement, SVP of Technology and Operations, Studios, IMG, said: “As broadcaster demand and excitement around the Saudi Pro League grows, the opportunities for production innovation grow too. We’re looking forward to continuing our relationship with Alamiya, who is a proven supplier in the region, and leveraging the company’s local expertise to ensure we’re bringing the league’s stories to life through an even higher production quality.”
Sultan Al Muheisen, Chairman and CEO of Alamiya Media, added: “Saudi Pro League is one of the fastest-growing leagues and it’s only a matter of time before Saudi Arabia becomes a household name in the global football community. We are confident that the combination of Alamiya’s knowledge and facilities with IMG’s host broadcasting expertise and capabilities, will unlock the full audiovisual potential of the Saudi Pro League.”
IMG, known for producing content for major leagues like the Premier League, Major League Soccer for Apple TV and CBS’s UEFA Champions League and Europa League, operates one of Europe’s top broadcast centres at Stockley Park in London, broadcasting over 35,000 hours of content annually.
In addition to its production role, IMG is responsible for distributing the Roshn Saudi League’s media rights internationally for the 2024-25 season, with coverage airing in over 165 countries on 43 platforms worldwide.
