The IMI Academy aims to lead the future of media training with advanced curriculums focused on media, journalism and content creation using the latest learning tools and techniques.
IMI, a global media group headquartered in the UAE, has announced the launch of the IMI Academy, aimed at transforming the region’s media landscape. The Academy will provide cutting-edge training for the next generation of journalists and content creators, offering a forward-thinking curriculum focused on media, journalism and content creation, utilising the latest educational methodologies.
The creation of the IMI Academy marks another significant milestone in the company’s ongoing transformation under Group CEO Rani R. Raad, who also serves as President and Operating Partner of RedBird IMI. This launch follows a series of strategic initiatives, including appointing new divisional leaders at IMI, introducing new Editors-in-Chief at Sky News Arabia and CNN Business Arabic, and revamping the group’s editorial assets with a focus on content strategy and product innovation.
IMI’s commitment to training and knowledge-sharing has long been reflected in its various media entities, such as The National’s graduate training programme and the Sky News Arabia Academy. Since its inception in 2021, the Sky News Arabia Academy has played a key role in developing future media professionals through its high-quality courses. The new IMI Academy will build on these foundations under the leadership of Faisal bin Huraiz, its newly appointed Director.
Bin Huraiz first joined Sky News Arabia as a key member of its launch team and has been one of the channel’s leading anchors since 2012, conducting interviews with high-profile political figures such as UAE Vice President and Prime Minister His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Syrian President Bashar Al-Assad and Egyptian President Abdel Fattah El-Sisi. In addition to his role in the newsroom, he has garnered extensive expertise as a trainer, coach and certified mentor over the past 17 years, training more than 3,000 individuals, including top-level executives, government officials students, and graduates.
Speaking about the IMI Academy, Rani R. Raad said: “From the outset, our vision has been to build IMI into a global media powerhouse that enriches and empowers lives through cutting-edge media products, content, and user experiences, delivered by best-in-class journalists and professionals.
“We are proud to have made significant strides toward that goal over the past year, and we recognise that this progress brings with it a responsibility to nurture the next generation of media talent in the region, helping to grow this vital sector that we aim to lead. The establishment of the IMI Academy will introduce a new offering that supports the ongoing learning and development needs of our evolving industry.
“I am delighted to welcome Faisal Bin Huraiz to this new role, which he will take on alongside his position as a Presenter at Sky News Arabia. Faisal is an exemplary Emirati talent, and one of the region’s most highly certified professionals in media training, Faisal has been instrumental in the success of the Sky News Arabia Academy since its inception. In his new role, the IMI Academy will benefit not only from his expertise at Sky News Arabia but also from the strengths of The National, CNN Business Arabic and Al Ain News. I am confident that he will lead the IMI Academy to become the region’s foremost media training hub.”
Under Bin Huraiz’s leadership, the Academy will introduce world-class training and development programmes, featuring modern curriculums delivered through advanced practical teaching techniques and accelerated learning methods. All courses will be aligned with global standards to ensure the highest levels of professionalism and will incorporate the latest technologies, including AI tools.
Reflecting on his new role, Faisal Bin Huraiz added: “I am honoured by the trust placed in me to lead the IMI Academy. This role perfectly aligns with my passion for training, capacity building, and media empowerment. In today’s era of storytelling, owning and effectively conveying your narrative is crucial—if you do not tell your story, someone else will. The experiences I’ve gained at Sky News Arabia, both in the newsroom and on the field, have deepened my commitment to advancing media training in our region. My goal is to enhance professionalism and empower every speaker and decision-maker to communicate their message effectively.
“I look forward to working with our experienced team to build on their excellent work and deliver innovative, impactful programmes tailored to the needs of individuals, institutions, and governments, while upholding the highest professional and ethical standards.”
In addition to his extensive training credentials, Bin Huraiz holds a Bachelor’s degree in mass communications from UAE University and an Associate Degree in Cinematography and Film/Video Production from the New York Film Academy.
