NKN Media will solicit brand partnerships and offer advertising solutions.
India-based Hindi news channel India TV will launch in the UAE on April 29 in partnership with NKN Media, which has been appointed India TV’s exclusive advertising sales and distribution partner in the UAE.
Bollywood megastar Salman Khan and Rajat Sharma, chairman and editor-in-chief of India TV, came together in Dubai to shoot the longest-running show in India, Aap ki Adalat, at Hilton, Al Habtoor City, Dubai.
Ritu Dhawan, Managing Director of India TV, emphasised the channel’s goal to inform and empower global Indians with fact-based journalism, establishing India TV as a reliable news source. The expansion of India TV’s reach to the UAE marks a significant milestone towards achieving this objective. The channel aims to cater to the needs of the Indian diaspora residing in the UAE and provide them with comprehensive news coverage of India and the rest of the world.
NKN Media will facilitate brand partnerships and offer advertising solutions to expand India TV’s reach in the UAE.
Abdul Majid Khan, CEO and Managing Director of NKN Media, expressed confidence in the partnership’s productivity and potential to cater to the needs of the Hindi news consumer base in the region. “Since NKN Media collaborated with India TV last year, we had the vision to bring this flagship show to UAE to give it a local flavour. And what could have been better than making this big with superstar Salman Khan, especially when he has such a large fan following in the UAE. The partnership with India TV is part of NKN Media’s ongoing efforts to expand its portfolio and meet the growing demands of the audience,” he stated.
The episode featuring Salman Khan will air on April 29 at 10 PM in India and the UAE. With its partnership with NKN Media, India TV aims to become the reliable source of news for the Indian diaspora in the UAE.
