IndiaCast announces major changes in organisational structure

IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, has rejigged its revenue management structure.

Amit Arora, who has steered the domestic business for IndiaCast, has been elevated as President, India Affiliate Business. Additionally, Arora will also drive the South Asia business along with linear distribution with telcos. Govind Shahi will now take over the mandate of heading the international business for IndiaCast. As the international business head, Govind Shahi will oversee and drive business and revenues across functions and regions. All regional and vertical heads would report to Shahi.

Sachin Gokhale, previously responsible for developing the Middle East and Africa region and the organisation’s Asia Pacific region and business operations verticals, will now assume the new role of heading the Americas’ business. He will be responsible for the expansion and growth of the business to new markets in the Americas and dialing up various digital initiatives in the region.

Debkumar Dasgupta, who has been spearheading the global syndication business, will take on the added responsibility of heading the Middle East and Africa region.

Commenting on the organisational restructuring, IndiaCast Group CEO Anuj Gandhi commented: “As technology opens up newer viewing platforms and content evolves in both duration and variation, the business of distribution and syndication of content is evolving rapidly – in terms of new markets and new avenues of showcase, thereby ensuring that monetisation opportunities are scaling up beyond traditional markets and platforms. This organisational rejig allows us to leverage the existing capabilities and strengths of our leaders and their teams in growing revenues and to explore new opportunities across various technologies and markets globally.”

Both Amit Arora and Govind Shahi will continue to report into Anuj Gandhi.