"SonyLIV aims to offer an inclusive viewing experience to the users here with stories that suit their interests, preferences and viewing patterns," said Uday Sodhi, Business Head, Digital Sony Pictures Networks.
SonyLIV, an Indian premium video-on-demand service, has officially launched in the UAE.
Created in 2013, the service has over 70 popular shows from Sony Pictures Indias content library and 1500 movies (including Hollywood hits) that are available for streaming.
It features programming tailor-made for the South Asian diaspora in the region with content in Hindi, Tamil and Telugu language with English subtitles.
It includes popular shows such as The Kapil Sharma Show, Taarak Mehta Ka Ooltah Chashmah, Patiala Babes, Ladies Special, and Super Dancer.
Like other streaming services, SonyLiv also offers original content with shows like the rom-com The Big Bong Connection and mini-series Kacho Papad Pako Papad.
Commenting on the launch, Uday Sodhi Business Head, Digital Sony Pictures Networks India said: With a bustling young population who are essentially digital-first consumers, the Middle East serves as a highly lucrative market for content creators like us to spiral a growth. With increased adoption of smartphones and advanced services, there is a huge potential for Indian content which is extremely popular and appeals to viewers globally. Building on this opportunity, SonyLIV aims to offer an inclusive viewing experience to the users here with stories that suit their interests, preferences and viewing patterns. We will scale up our content offerings in the months to come and emerge as the most preferred entertainment destination for the local audience.
SonyLIV subscription plans are priced at $5.99 (Dh22) for a month, $29.99 (Dh110) for 6 months and $49.99 (Dh184) for a year.
