Integral will work with Nigeria's broadcaster NTA Network to deliver all content on its free-to-air platform.
Nigeria’s sports marketing company Integral has secured exclusive rights to broadcast the Tokyo Olympic Games 2020 on free-to-air television.
This sub-license deal from Infront, a Wanda Sports Group company and the IOC’s exclusive rights holder for free-to-air distribution rights in Sub-Saharan Africa, is in addition to Integral’s existing Premier League sub-license free-to-air media rights agreement on NTA.
The exclusive package includes TV broadcast of live events as well as repeats and highlights from the Olympics. Integral will once again work with Nigeria’s broadcaster NTA Network to deliver all content on its free-to-air platform.
Over 200 hours of content will be available on NTA Network, with six to nine hours of daily content from July 23 to August 8, 2021.
Speaking about the deal, Abimbola Ilo, Managing Director of Integral, said: “Following our partnership for the Premier League free-to-air rights, we are pleased to be working with Infront again to deliver high-quality sports moments to Nigerians. This is an important avenue to showcase the talents and tell the stories of exceptional athletes as they compete on the world’s biggest stage in Tokyo.”
Christophe Van Rothem, Infront Associate Director Media rights added: “Our objective is to maximise the reach of the Olympic Games 2020 and this partnership with our trusted partner Integral, will ensure we are able to bring this unique and thrilling event to millions of households in Nigeria.”
Mallam Yakubu Ibn Mohammed, Director General of NTA, stated: “As Nigeria’s most popular broadcaster, we are committed to delivering quality content to our viewers and proud to be partnering with Integral again on what promises to be yet another exciting sports event. With this partnership, we will once again be bringing the best of premium sports to the widest distribution in Nigeria.”
Chichi Nwoko Integral’s Associate Director, Sports Rights and Media Partnership commented: “We are happy to partner with Infront to bring another exciting major sports event to passionate Nigerian fans. As we add to our growing media rights catalogue, Integral is delighted to be at the centre of delivering live sports content to Nigerians yet again.”
