Smart buildings, sustainability, metaverse, content-driven 3D advertising and phygital with XR were among the topics discussed by industry leaders.
Integrate Middle East, the new learning and networking event for the entire Professional Audio Visual (Pro AV) integration value chain, successfully concluded its three-day exhibition today, Thursday, May 18, 2023.
The three-day event presented the forum for the global Pro AV and Media Technology communities to gather and exchange the most recent developments and best practices in the industry. Co-located with CABSAT 2023 in its 29th edition, the inaugural edition took place at the Dubai World Trade Centre, where a dedicated show floor highlighted the power of integrated Pro AV technology solutions.
Among the live and interactive demonstrations was a 3D digital experience on a 100 sqm LED digital wall, and an experiential interaction opportunity with a 90 sqm screen, both constructed by Absen, a provider of digital display solutions. Other features around the show floor included Pro AV displays including an Interactive Learning Zone; Multi-Conference Demo Arena; Smart Home Simulator; Digital Signage, Education Technologies; Command and Control Rooms, and Live Event Solutions.
Speaking about the event, Jaswinder Guleria, Industry Development Director MEA of Absen, said: “It was a delightful experience to showcase our big 8k resolution screen with high-quality colour image as a unique feature at the Integrate Middle East. Full HD and 4k have been quite popular in recent times, so we wanted to showcase our 8k resolution screen as something extraordinary for people to see and which is soothing to the eyes. Currently, the staging and rental industry is witnessing a demand for such solutions, as most shows are broadcasted live. Our key concept was to showcase that our products can enable people to view shows exactly as it can be seen in person.”
Khalid Sweidan, Vice President of Sales at ROE Visual (Middle East and Africa), added: “It was a pleasure to showcase our cutting-edge LED display technology at the first edition of Integrate Middle East. By exhibiting our flexible and versatile suite of products, we aimed to position ourselves as the go-to LED solutions provider in the region and assist our clients in delivering advanced solutions to the market. Integrate Middle East served as an ideal platform for us to strengthen our client relations and engage in expanding our network.”
Many of the 70-plus founder exhibitors expressed their intent to return for the 2024 edition of Integrate Middle East, with increased stand space to further demonstrate how their products and solutions can add value to a wide variety of industries and once again benefit from the knowledge-sharing opportunities offered at the Integrate ME Summit
This year’s Summit heard speakers from Shure, Global Signage Alliance, HL Group, Newtek, HQWS, the University of Southern California, and other organisations, provide presentations, speaker sessions, and panel discussions for attendees.
Elie Honain, CEO at Quest, stated: “I was extremely honoured to be one of the speakers in a panel at Integrate ME 2023. The event has provided an excellent platform for networking with leaders and professionals in the AV industry from across the world as well as for exploring innovative avenues within the industry. It further holds significance as it provided participating companies with a great opportunity to connect with various renowned global brands and form alliances that will aid in their business growth and expansion in the region. I would like to congratulate the organisers of the event, whose relentless efforts and meticulous planning from beginning to end have made Integrate ME a resounding success. It was carried out with great professionalism, and we anticipate an even better edition next year.”
