The company has hired Chief Brand and Marcom Officer and Chief Revenue Officer.
International Media Investments (IMI), the privately-owned media investment group, has appointed two seasoned professionals to its Executive Management Team. Rania Masri El Khatib takes on the role of Chief Brand and Marcomms Officer, while Sharif Badreddine assumes the position of Chief Revenue Officer. Both executives will report directly to Rani R. Raad, IMI’s Chief Executive Officer.
These strategic appointments mark a pivotal phase in IMI’s journey as it endeavours to evolve into a forward-thinking global media powerhouse.
Speaking about the appointments, Rani R. Raad said: “As IMI continues to grow, it is imperative for us to have the right expertise in place to propel our ambitious strategy forward. We are pleased to welcome Rania and Sharif to IMI, both of whom bring a wealth of experience and a proven track record of strategic achievements that will fortify IMI’s leading position in the industry, in line with our commitment to delivering innovative media solutions and elevating our presence in the global media sector.”
Rania Masri El Khatib, a seasoned professional with over two decades of experience in brand and marketing, joins IMI from her previous role as Chief Transformation Officer at Chalhoub Group, the Middle East’s major luxury retail organisation. In her new position, Rania will spearhead brand strategy, Marketing, Communications, and Creative functions at IMI, aiming to connect with audiences on multiple levels in a fast-paced and information-rich world.
She stated: “I am thrilled to join IMI and to contribute to a field that not only informs but also entertains and enriches lives.”
Sharif Badreddine brings over 25 years of experience in the media and advertising industry, with a notable stint as Group Director of Commercial at MBC Group. His visionary leadership and strategic innovation have left a significant impact on organisations and high-profile brands across various sectors and regions. As Chief Revenue Officer at IMI, Sharif will lead the Commercial team, driving product innovation and revenue growth. Badreddine commented: “I am delighted to join IMI, an organisation that stands at the forefront of media innovation and global storytelling.”
IMI, a privately-owned investment company with a focus on building a quality media asset portfolio worldwide, currently boasts brands such as The National, CNN Business Arabic, and Al-Ain News. The company also holds interests in Sky News Arabia and Euronews, positioning itself as a dynamic force in the evolving global media landscape.
